Species Profile: American Beautyberry

Common Name: American Beautyberry
Scientific Name: Callicarpa americana

Location:
Native to the southeastern United States, including Central Texas. Found in woodland edges, understories, thickets, and along fencerows. Prefers partial shade to full sun and thrives in well-drained to sandy soils.

Mating Habits:
A perennial shrub that reproduces by seed and root suckers. Flowers are pollinated by bees and other small insects, ensuring fruit production.

Seasonal Habits / Bloom Time:
Produces small, pale pink to lavender flowers in late spring to summer (May–July). By late summer into fall, clusters of bright purple berries form along the stems, lasting into winter. Leaves drop in late fall, but berries often persist and provide food into the dormant season.

Ecological Relevance:
A high-value wildlife plant. Its berries provide critical food for birds and small mammals in late fall and winter when other food sources are scarce. Flowers attract pollinators, and the shrub provides cover and habitat in woodland and garden settings.

Interesting Facts:

• The vibrant purple berries grow in tight clusters, making the plant highly ornamental as well as ecologically valuable.

• Traditionally, crushed leaves were used by Native Americans and early settlers as a natural insect repellent.

• Very adaptable—can grow in both sun and shade, as well as a variety of soil types.

Wildlife Associations:
Berries are eaten by over 40 bird species, including cardinals, mockingbirds, and robins, as well as mammals like raccoons and deer. Flowers attract native bees, butterflies, and other pollinators.

Conservation Note:
An excellent shrub for native and pollinator-friendly landscapes in Central Texas. Provides year-round ecological benefits: nectar in summer, berries in fall and winter, and habitat throughout the year. Combining American Beautyberry with other native shrubs enhances biodiversity and seasonal food sources for wildlife.